How to Sell Your Small Business’s Products with Instagram Shopping

instagram shopping for small business

With more than one billion users, Instagram is a powerful platform for brands who want to make an impact on social media, and its emphasis on high-quality visuals makes it ideal for showcasing products. According to Instagram, 60 percent of users find new products on Instagram, and with the launch of Instagram Shopping, users can now purchase the products they discover without leaving the app

By using this feature, brands can tag their products in Instagram posts and stories. When a customer scrolls through their feed and spots a post that features a product they’re interested in, they can click to view the product details and purchase it, all while staying within the app.

If you conduct business on the Internet, there are many ways you can leverage the Instagram Shopping feature to showcase your products in creative ways and provide your customers with a seamless online shopping experience.

Make Sure Your Posts are On Brand and Realistic

If you already have an Instagram account built out, you’ve likely spent time creating your brand’s unique aesthetic. It’s important that your Instagram Shopping posts are consistent with your brand look and feel so new and existing followers will be able to easily identify your business’s posts.  

It’s also important to make sure the appearance of the products in your Instagram posts is realistic. You should make sure that the sizes, details, and colors are consistent between your Instagram posts and your products in real life.

small business instagram


Tag Multiple Products in One Post

If you publish an Instagram Shopping post that features more than one product, make sure to tag each product in the post. If a user clicks the shopping icon, they will see call outs for all of the products that are featured, increasing the likelihood that they will click to view more details about the product. This is a great way to boost the visibility of your products, which can ultimately lead to more purchase opportunities.

small business instagram


Share Your Products in Action

It’s important to remember that your Instagram feed is not your product catalog. Instead, it’s a creative space to show your followers your brand essence and what your company represents. Instead of showing your products as you would in a catalog, you should consider showing them in creative ways and actually in use. This way, your customers can have a better understanding of the value of your products and visualize how they could use your products in their everyday lives. 

small business instagram


Instagram Shopping posts and stories are great opportunities for your customers to find and fall in love with your products and your small business. If you’re ready to get started, check out Instagram’s guide to setting up Instagram Shopping posts, which you can find here.

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