In our previous post, Landing Page Best Practices for Small Business, we discussed the value of a landing page for your business and the importance of formatting it in a way that’s optimized for conversions. In today’s digital world, there are many different landing page builders that you can use to easily and quickly build landing pages from scratch without any coding experience. There are many popular landing page builders that you can use to advance your business; the builder you choose depends on your experience level, Customer Relationship Manager (CRM) software, and goals for A/B testing and ongoing performance.
Important Features for Landing Page Builders
Some common, desired features for landing page builders include:
Easy-to-use, visual interface
Many landing page builders have a drag-and-drop interface making it easy to build a landing page quickly without coding. Unless you have experience in coding, you’ll want to make sure that your landing page builder offers a simple and intuitive interface.
Integration with Customer Relationship Management (CRM) Software
It’s important that your landing page builder can integrate with the software you use to store new leads, allowing you to analyze data on prospective leads. Ideally, your landing page builder should integrate with marketing, sales, and customer management software.
A/B testing and optimization
Testing and optimizing your landing page are integral parts of the development process. There are many landing page builders that provide A/B testing as part of the product. Others provide the option to integrate with third-party A/B testing tools, which could be a good option if you already have an A/B testing tool that your business uses.
Whether it’s detailed reports, heat maps or page views, analytics tools are essential in assessing your landing page’s functionality. Luckily, most services offer built-in, specialized landing page analytics tools that allow you to access your user data and turn it into actionable insights.
Top Landing Page Builders for Small Businesses
All landing page builders have their unique strengths and weaknesses. Included below are some popular options to choose from when considering the best fit for your business plans:
Ideal for: Businesses that need an end-to-end marketing automation solution
HubSpot’s Marketing Hub Product offers a feature-rich, intuitive landing page builder that is recognized as a leader in the market. Because it offers a full suite of marketing automation tools in addition to its landing page builder, Hubspot is a great scalable option. The builder offers HubSpot's advanced analytics tools and testing software to fully optimize your page for bringing in new leads. The software also allows you to integrate HubSpot’s free CRM service and customize it, utilizing your existing HubSpot contacts and data.
HubSpot is perfect for beginners and experts alike. The software provides an optional tutorial for beginners on building a fully-customized and responsive landing page, starting with one of the hundreds of their tried-and-tested templates. The variety of tools and technologies give more advanced users the creative options to fully customize their page.
Price: From $800/month
Ideal for: Businesses who already use WordPress as their website Content Management System (CMS)
This WordPress-based landing page builder is easy to use and offers hundreds of templates for lead‑generation pages, sales pages, business plan pages, and more. It features a library of graphic elements and useful plugins for easy customization. Additionally, it can integrate with CRM systems and email marketing services like Mailchimp or ActiveCampaign. The tool also features A/B split testing, advanced analytics, and conversion tracking.
Price: From $97/month
Ideal for: Businesses that prioritize search engine marketing
This landing page builder was one of the first on the market and remains one of the most popular landing page builders today. Its features include an easy-to-use drag-and-drop editor, custom plugins, mobile optimization, and the ability to add pop-ups and sticky bars. The software offers WordPress integration, A/B testing, and dynamic keyword insertion for search engine marketing (SEM) campaigns. Although it doesn't have its own analytics tools, it can integrate with other services like Mailchimp, HubSpot, or WordPress. Larger marketing agencies with a focus on SEM tend to favor this software, but it doesn't have the end-to-end capability of tools like HubSpot.
Price: From $79/month
Ideal for: Small Businesses looking for a more affordable option
Landingi brands itself as the “Landing Page Builder for non-programmers”—it's intuitive, easy to use, and has more than 200 templates. You can build a page in minutes with the drag-and-drop interface. It also offers A/B split testing and optimization features, CRM integration, and advanced analytics and tracking. Their more affordable “Core” plan will work perfectly for beginners. However, you might want to check out their higher-level plans if you are looking for more advanced features or scalability.
Price: From $29/month
These are each great options, and it’s important to choose the landing page builder that makes the most sense with your particular business. Take some time to consider your business needs, technical skills, and budget to make sure that the landing page builder you select is aligned with your goals.