In our past few posts, we’ve discussed why it’s important to invest in strategies focused on search engine optimization. A great SEO strategy can improve your ranking in search engine results and get you in front of customers who are looking for your product or service.
As a small business owner, you may not have the free time to spend on building your organic search rankings. Luckily, there are various inexpensive and easy-to-use SEO tools that can quickly get you on the right track.
Google SEO Tools
As we’ve mentioned in our previous posts, Google provides many helpful tools and online services that can help you improve your overall digital presence. Best of all, each of the Google SEO tools below are free!
Google Trends is a great resource to compare different search terms and understand how users are searching for keywords in Google. This tool is particularly useful in determining how your business compares to the competition. It’s also a great way to find the right keywords for your business.
Google Analytics is another valuable tool that offers an in-depth view into how your website is performing. With this tool, you can get many powerful insights into your small business’ website, including which pages are getting the most traffic on your site, how users are getting to your site, and how users are engaging with your content. You can also set up Google Analytics Goals to keep track of your site’s performance over time. Google Analytics is one of the best ways to measure the success of your SEO efforts.
Google Search Console is another critical resource that shows how Google views your site from an SEO perspective and provides tools to fix any potential problems. Through the tools, you can see which parts of your site need work on a technical level. You can also identify which keywords need more attention. One of the best features of Search Console is that you can receive automated emails when the tool notices any sort of error, allowing you to address any potential issues quickly before they impact your SEO ranking.
We mentioned this tool in our full Small Business SEO Guide. This is a great way to see how fast your website is performing and what you can do to improve your overall site speed. Since website speed is an important factor for your search engine rankings, this is a great tool to take advantage of.
Various other companies also provide great SEO tools that may be useful in your small business. We’ve included a few of our favorites below:
Moz is a company that provides various resources, content and tools focused primarily on SEO. The company began before SEO was widely-known., starting as a blog and an online community where some of the world's first SEO experts shared their research and ideas.
Since then, they have launched a comprehensive SEO management tool called Moz Pro, which is considered to be one of the best tools in the space. This tool allows you to:
- Find keywords and keyword suggestions
- Manage your keywords and keep track of your SEO rankings
- Crawl your website to identify any issues related to SEO
- Analyze which keywords your competitors are using
You can try a free trial of Moz Pro. Their standard subscription package starts at $79 per month. If this doesn’t fall within your budget, Moz also offers various free tools, including Keyword Explorer for researching SEO terms, Link Explorer for link building and MozBar for analyzing on‑page SEO metrics.
This tool is one of the best ways to identify SEO issues on your site. When you download the tool, you can run a crawl on your website. Within minutes, it provides a comprehensive report on all SEO issues throughout your site. Screaming Frog’s features include:
- Finding broken links
- Analyzing page titles and metadata
- Generating XML sitemaps
- Auditing your website’s redirects
- Discovering duplicate content
You can download the tool free or purchase a license that allows you to take advantage of more-advanced features than those listed above.
HubSpot is an inbound marketing company that offers various tools and resources to small‑ and medium‑sized businesses to improve their overall digital marketing presence. Hubspot SEO is one of their tools that helps businesses manage their SEO strategies. It allows you to:
- Analyze metrics on your website traffic
- Plan your content strategy
- Get SEO tips in real time
- Monitor your search traffic
- Measure real SEO return on investment
If this sounds like it would be a good option for your business, you can begin with Hubspot’s free version of the tool. You can then consider switching to the paid version if you find that it works for your business.
We hope this post gave you a better understanding of the resources and tools you can use to improve your overall SEO strategy and improve your organic search ranking. Keep in mind that by no means should you use every one of these tools. Every business is different, so take time to consider which one to two tools fit best with your specific SEO needs and is in line with your budget.