A Small Business Owner's 5-Minute Guide to Unlocking SEO

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Ever wonder why some pages appear higher on Google searches while others are much harder to find? Search Engine Optimization, better known as SEO, is the reason search results are ranked differently. 

The majority of consumers search online to find local businesses, making your website’s Google Page Rank important. Your company can get its website to the top of the list by following SEO best practices that help Google’s search technology better find and index websites. 

Below are some simple ways that you can improve your website’s SEO.

Improve Your Users’ Online Experience

Search engines prioritize professional, user friendly sites. On top of making your site look professional, user experience and the ability for a user to navigate the page easily is very important. Answer the following questions to assess your site’s user experience: 

  • Is my site easy to navigate?
  • Does my site load fast and work properly?
  • Can a first time user easily find relevant information?

If the answer to any of these question is no, there are some fairly easy tactics you can take to improve your site.   

Watch for Errors

Take the time to look through your site and check for broken pages, often referred to as HTTP status codes. These are three-digit codes that search bots see to get information on your site. For example, a 200 code means the site works well, while a 301 code means the web address permanently re-directs. You can run a site crawl to check the response from all pages of your website. For more information on these codes, check out this informative infographic.

Remove Duplicate Content

Some sites repeat large blocks of content that are either copied word-for-word or visibly very similar. Duplicative content can have a negative effect on SEO. Google wants to get customers to the best information and may send users to the wrong page of your site if the content is too similar. Make sure that every page of your website has its own distinct content and messaging.

Keyword Variation

Keywords have long been a way that search engines identify sites. While keywords remain important, search engines now look for keyword pairings as well.  It’s important to make sure your site routinely mentions these keyword pairings in the body copy to help search engines properly identify the website.

Think Video

Videos appear at the top of the page during a Google search. Tagging videos can be an extremely valuable way to drive people to your website. Consider creating videos with content relevant to your business, industry, or customers. For example, post a video with instructions on how to use one of your products, or talk in-depth about a new service. 

With smart phones and free video editing software, it’s easy to make and post quality videos online.  There are a number of great video editing tools available for both Mac and Windows.

Facebook has extra ways to share video. YouTube is a great platform as well. You can host your video on YouTube and then embed it on other social media platforms and your website to extend the reach and get to more prospective customers.

Keep Current

Search engines love sites that constantly evolve. Creating fresh content is one of the most important things you can do on your website. If a site remains static, search engines see it as having less value and will therefore downgrade it in search results. Constantly think of ways to keep your site fresh, even if it’s simply embedding social media accounts like Instagram or Twitter. The search engines respond to activity, so making a consistent effort in posting new content can help increase page views and improve search rank.

Proper SEO can help your business’ bottom line. With a little time and attention, you can improve your website ranking and draw more attention to your business. The end result is more customers and more business. By following established best practices, you can maximize SEO and quickly see results. 

Running a small business can be challenging, but optimizing your website with SEO best practices doesn’t have to be. The first step to implementing these approaches is getting online, and HughesNet Business Internet provides a reliable, secure, connection that can take your small business to the next level.


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