Launching your online business is a huge milestone for your small business, so it’s important to invest in the right tactics to drive online sales. Whether you sell products or services, you can consider these tactics to increase sales for your business on the Internet:
1. Optimize your small business Internet product pages
An effective product landing page can be the difference between making a sale or losing a customer to your competition. Product pages are typically the place where users go to make a final purchasing decision when doing business on the Internet, so it’s important that your page includes all the right information they need to inform this decision.
Some common ways to optimize your product pages include:
- Leading with the most important information near the top of the page
- Using compelling descriptions and images
- Giving users a clear Call to Action (CTA)
- Highlighting customer reviews and testimonials
2. Optimize for mobile
According to Statista, over 50% of all online shopping will occur on mobile devices by 2021. This means that it is critical to optimize your online store for mobile devices.
The best way to optimize your site for mobile phones is by using a responsive design. A responsive site will respond to the size of any screen it is being viewed on. Whether a user is viewing the site on a desktop computer, phone, or tablet, content will be adjusted for the best viewing experience. To learn more about how to optimize your site for mobile, check out this post.
3. Improve your website navigation
If a user visits your website and is unable to quickly find the information they need, they will likely leave your website to find what they need elsewhere. That’s why an intuitive, user-friendly website navigation is essential.
Make sure to keep your website’s menu simple, professional, and consistent. Your menu labeling should be clear and easy to understand.
The purchasing process should be as seamless and quick as possible so that a user can purchase a product in just a few clicks. For example, you shouldn’t require users to create an account before buying something on your store unless it’s absolutely necessary. Additionally, you should only require information that is needed for the purchase.
4. Reward your loyal customers
Focusing on customer retention is a cost-effective way to increase online sales and make doing business on the Internet more efficient. Return customers account for 22% of a retailer’s revenue, while making up just 11% of the total customer base, according to Stitch Labs. Return customers also spend 15% more over the course of a year.
One way to reward loyal customers and big spenders is through a customer loyalty program. There are many ways both your customers and you can benefit from a loyalty program. They give customers extra incentive to make a purchase, and they keep your brand top-of-mind through automated reminders.
You choose how to reward customers, how frequently, and for what actions. For example, you might have a point-based program with its own point-based currency that can be redeemed for discounts, free shipping, or free gifts.
5. Engage online store visitors with online chat
Online chat lets you have direct conversations with potential customers while they are shopping on your online store. This is a great way to immediately clear up any questions that may be holding them back from making a purchase. There are a wide range of online chat tools available that small businesses can consider. If you’re interested in online chat, check out this WordPress post that compares the most popular tools available.
6. Make sure your site is optimized for search engines
One of the most important tactics for optimizing your eCommerce website is to focus on your Search Engine Optimization (SEO) to ensure that users can find your website when using search engines. There are a variety of ways that you can meet today’s SEO standards. It’s important to provide a good user experience and ensure your website is as error-free as possible so that search engines can easily filter your site.
Another tactic is to continually update your site with rich and relevant content focused on critical keywords that your audience is searching for. When developing content, you can integrate keywords in a genuine way, which allows search engines to better understand the products or services that you’re offering.
With these tactics in mind, you’ll be able to grab the attention of your website users and encourage them to purchase your product or service.