There are many different strategies businesses can choose from to cultivate a robust, targeted customer base. One popular method is content marketing: consistently producing meaningful and useful content to a specific audience to build brand recognition and trust. Ultimately, content marketing builds an audience that is more likely to return to your business. It can also double as a powerful Search Engine Optimization (SEO) tool for small businesses and large businesses alike.
While content marketing can be a great addition to your marketing strategy, many small business owners don’t have time to focus on content marketing. Luckily, there are easy‑to‑use tools that can make content marketing efficient and effective. These tools are meant to supplement a solid marketing strategy and can save business owners one of their most valuable resources—time.
Of the hundreds of marketing tools available, they range in price, function, and versatility. To help you get started, we’ve outlined four tools that could be a good fit for your content marketing strategy.
1. BuzzSumo for Research
Image Source: Buzzsumo.com
BuzzSumo helps identify the type of content that will be the most helpful in attracting your target audience. With BuzzSumo, you can discover trending content and analyze what content performs best for your industry and competitors. This tool allows you to filter by social platforms (like Facebook or LinkedIn) to discover what content resonates the most with those users. Some other functions include filtering searches by content type, domain name, author, and time period.
BuzzSumo’s plans start at $79/month for a yearly commitment and $99/month for a month-to-month payment schedule. Each of their four pricing tiers comes with unlimited searches, but the more expensive plans provide added capabilities and increased information.
Research tools like BuzzSumo can help you quickly identify what type of content your target audience is engaging with. This can help you develop content that you know will be of interest, preventing you from wasting time and energy on less relevant content.
2. Hootsuite for Social Media Scheduling
Image Source: Hootsuite.com
Another time-consuming and potentially confusing aspect of content marketing can be maintaining a presence on social media. Hootsuite is a social media management platform that helps you save time by scheduling your social media content across your social networks.
The platform helps with content curation and allows users to search streams by hashtag, location, or keyword to find compelling and curate content that you can share on the fly. Hootsuite offers an auto-scheduling feature that allows you to automatically schedule social media content and its content calendar feature lets you see your scheduled posts at a glance, streamline approvals, and collaborate with your team in real time using an interactive planner. It also offers analytics and monitoring features so you can understand how your social media posts are performing across channels and optimize your strategy accordingly.
Hootsuite offers a free limited plan for one user, which includes three social channels and up to 30 scheduled posts. Their more comprehensive plans begin at $29/month for users who choose to pay for an annual plan.
3. Crazy Egg for Optimization
Image Source: CrazyEgg.com
When posting to your website as part of your marketing strategy, it is important to know what content you potential customers are engaging with. Tools like Crazy Egg give you a better insight into your audience’s user journey through snapshots, heatmaps, and recordings, which you can use to optimize your content accordingly. Crazy Egg provides data that allows you to learn more about your website visitors—were they’re coming from, where they’re navigating to, and where they’re getting stuck. For example, their A/B Testing Tool allows you to make data-backed decisions on the placement, color, content, and associated images on a page of your website.
Available plans for Crazy Egg begin at $24/month.
Tools like Crazy Egg are great to use once you’ve launched your content marketing strategy and are looking to analyze the effectiveness of the content on your website.
These are just a few marketing tools that can help you successfully execute your small business content marketing strategy. The goal of these tools is to make marketing easier, leaving you free to focus on providing your customers with useful and helpful information that will keep them coming back for more.