When it comes to digital marketing, social media and website search engine optimization (SEO) often get the most attention. Yet sometimes the best way to reach customers is through email, which has provided businesses great results for more than a decade. According to a study published by Econsultancy, over 78 percent of consumers rank email as their preferred method of communication.
As you grow your business, there are a number of different types of emails that can help you remain top of mind with customers and increase their engagement with your business. Let’s look at six different types of emails that will lead to higher ROI for your small business.
1. New Product Announcements
If customers like one product, service or offering, there is a good chance that they will like another. By letting customers know of new products or services you can keep your customers thinking about your business. The email may get customers to revisit your business or tell a friend.
2. A Newsletter
An email newsletter filled with links to products, offers, coupons and relevant information about your business, industry, or community can be a great marketing tool. It gives you a chance to include a few different subjects and navigate customers back to your business. It’s also a tremendous way to build a community and long-term fans of your company.
3. Event Invitation
Sending out an invitation to an event, such as a new product launch or a customer appreciation event, will make customers feel valued. This is a great way to build customer loyalty and drive more people to your physical office or storefront.
4. Co-Marketing Email
When two companies have the same target audience, they can both benefit by sending out emails to the customer lists of both companies. They can be about deals or an upcoming event that the companies are partnering on. These emails can cross-promote each other’s products or services and are therefore mutually beneficial. This is a great way to introduce customers to a new business. These emails should include limited-time coupons or special offers to incentivize the recipients to take action. An example would be a local restaurant and a community theater partnering on a date night promotion where both services ultimately benefit.
5. Welcome Email
A welcome email is a simple way to introduce a person to your business. Even if the customer did not make a purchase, sending a warm greeting creates goodwill towards your business that may lead to future sales. The customer is just getting to know you, so a welcome email can be a friendly way to make the customer feel valued. A welcome email also gives the customer key information about your business, such as the web address, phone number and product offerings.
6. Thank You Email
You should always take time to say thank you to your customers. This will remind them that their business is important and they are valued as customers.
Since the customer has already engaged with your business, they are more likely to do so again. Emails to customers should include promotional materials such as special offers or coupons to build a deeper level of customer loyalty and encourage future sales. Thank you emails can help keep your business top of mind for your customers and encourage repeat purchases.
Running a small business can be challenging, but promoting your business via email doesn’t have to be. The first step to implementing these approaches is getting online, and HughesNet Business Internet provides a reliable, secure, connection that can take your small business to the next level.