Social media is a great low-cost way to market your small business. Most companies already connect with customers on Twitter and Facebook. Here are five tips for using five other social media platforms to reap big benefits for your business.
1. Build your business by blogging
Blogging may seem old school, but it remains a powerful way to connect with customers, improve your search ranking, and drive more traffic to your website. Businesses that blog on a regular basis generate 55% more web traffic. The effort increases customer trust as well. A survey conducted by McMurry/TMG showed that 78% of consumers believe that a business offering them content is interested in building a good relationship with them, and 90% find such content useful.
2. Look to LinkedIn for an SEO boost
Use of LinkedIn company pages has been growing—from 24% in 2013 to 57% in 2014— but there’s still plenty of room to stand out. Setting up a company page allows people searching within LinkedIn to find you, and it gives your SEO a boost as well. Google crawls LinkedIn company pages and typically places them high up in search results. So when a prospective customer or employee searches for your business, they're more likely to see your message.
3. Go behind the scenes on Instagram
Instagram has become an increasingly popular way for small businesses to reach customers. That’s not surprising when you look at Instagram’s engagement numbers: 15x more than Facebook and 20x more than Twitter. If you include hashtags in your posts, Instragram is a great way to reach new audiences and expand your customer base.
4. Show YouTube how it's done
There's more to YouTube than an unlimited source of cat videos. It's actually the second largest search engine, processing 3 billion searches a month, making it an important source of information for shoppers. According to a recent survey, 96% of consumers find videos helpful when making buying decisions, and 73% are more likely to buy a product or service if they can watch a video explaining how it works before they purchase.
5. Pin your hopes on Pinterest
Pinterest is a powerhouse when it comes to reaching shoppers. A whopping 93% of Pinterest users plan to make purchases, and 96% use Pinterest to gather product information. The average value of an order coming from Pinterest is $50, the highest of all the social media platforms.
Consistency is key for all your social media efforts. Regular posting will help you attract and keep followers. And don’t forget to measure. You need to know what’s working and what’s not. By fine-tuning your tactics, you can get the most mileage out of even the smallest marketing budget. ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼